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Exhibitor Marketing Tips

Thank you for signing up to exhibit at IWCE 2019, being held March 4 - 8, 2019 at the Las Vegas Convention Center in Las Vegas, NV. To help you promote your participation at the show, we have put together this list of tips to make the most of your investment and time at the show.


Event Description

The International Wireless Communications Expo (IWCE) is the premier annual event for critical communications technology professionals, featuring the latest products and technology from over 400 exhibitors and a five-day conference program comprised of short courses, power sessions, trainings and workshops. Over 7,000 individuals attend from a diverse group of industry professionals including government/military; public safety; utility; transportation and business enterprise. Features on the show floor include IWCE’s Network Infrastructure Forum, the App Center, Drone Zone and the Wearables Technology Pavilion. IWCE 2019 will take place March 4-8, at the Las Vegas Convention Center in Las Vegas, NV.


Update your Exhibitor Listing

Login to your company profile to update your exhibitor listing that will appear on the IWCE website, the IWCE Show Directory and the IWCE Mobile app. Coming soon.


Download IWCE Logos and Banners

Incorporate the IWCE logos and banners into your promotional pieces. Need a custom size? Just let us know by emailing press@iwceexpo.com and we can create one for you. 


Website Page

Create a special page on your website dedicated to your booth at the show. Be sure to include your booth number, products and services you will be showing, or new product announcements you will be making at the show. If you are presenting or doing a demonstration, include the title, date, time description and benefits.


Advertise

Insert print or banners ads into trade publications and company newsletters. Check out the list of IWCE’s media partners to get started and don’t forget about IWCE’s content partner, IWCE’s Urgent Communications.


E-blast

Send an e-blast to your customers and prospects with your booth number, floor plan link, products and services you will be showing, and/or any new product announcements.


Exhibit Hall Pass

Invite your top customers to come to the show for FREE with an IWCE Exhibit Hall Pass. Request 25 printed passes or you can email out a PDF customized with your company name. The deadline to request the printed exhibit hall passes is February 15, 2019. Click here to request yours. 


IWCE Attendee Brochure

Email a link to the IWCE 2019 attendee brochure to your customers and prospects to invite them to the show.


IWCE'S Urgent Communications

IWCE’s Urgent Communications is the official content provider of IWCE and offers a variety of ways to reach over 30,000 subscribers. For more information, visit our website.


Social Media

Social media provides an easy, cost-effective way for you to extend your outreach. Chances are, your customers are already interacting with other brands through social media. Why not tap into that? Not only can you increase your brand recognition, but you can improve your brand loyalty. This is an ideal opportunity for you to build hype and encourage people to get to your booth for IWCE 2019. Check out our social media toolkit to help you get started and don't forget to follow us on Facebook, LinkedIn, Twitter and YouTube!


News Announcements

News announcements tell your story in a straight forward fashion. They offer timely, complete and objective information and should provide answers to “Who,” What,” “Where” and “Why.” The news announcements should lead with the most important information at the top. And don't forget to add your IWCE booth number so media attending the event can find you.

Click here to access a template news announcement IWCE created for you to use as a guide when announcing your participation at the event. It provides you with pertinent information about IWCE and provides you with guidance on the information journalists are interested in learning about from your company’s participation at IWCE. Once your news announcement is complete, send it to key media outlets/journalists. Here are some important tips:

  • Use product innovations to capture attention of the press
  • Have high quality, media-ready photographs of your new product
  • Make sure someone in your booth is appointed to speak with press and that everyone in your booth knows of this individual's designation

Get additional coverage for your press releases by submitting it to IWCE's Urgent Communications Editor, Donny Jackson for review. Signed up for IWCE's Exhibits Plus program? Simply login to the exhibitor console and upload your press releases to your online exhibitor listing. Don't forget to add the news announcement to your company website to showcase your news to your customers, prospects and media.


Pitch Letter

A pitch letter should be used when contacting news outlets/journalists. The pitch letter should have a news angle of interest to the news outlet. The letter should be short and concise. It is where you “sell” your story idea to the journalist. You must show the journalist what makes your news unique and why they should cover your announcement. In this letter don't forget to offer them a visual image (if you have one), a conversation with a company spokesperson and always include your contact information for an easy reply.